Ann Arbor's readers turn to the Observer every month for in-depth features,fascinating profiles, community news, arts reviews, and comprehensive events coverage. An incredible 88% read the ads along with the distinctive articles so you are guaranteed an interested, enthusiastic audience for your advertisingmessage. Best of all, you get repeat impact: 76% of its readers keep each issue for at least one week.The Ann Arbor Observer is in the Detroit, MI DMA. It is an alternative news monthly in tabloid format. The Observer offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.