Jackson Hole News & Guide is Jackson Hole's leading news, information and advertising resource.Paid, average weekly readership of 11,676 adults in Teton County, WY. 75% market penetration - the county's leading advertising medium.33% of weekly circulation serves readers throughout Wyoming and across the U.S.For Jackson Hole consumers, the local newspaper has the strongest influence on buying decisions by nearly a 3 to 1 margin over local radio and TV combined.Annually, Jackson Hole attracts more than 3 million visitors as a destination summer and winter resort area. Tourism related businesses thrive in the summer due to access to Yellowstone and Grand Teton National Parks and an array of outdoor sports available in the Teton Region. In the winter, Jackson Hole transforms into a major destination ski resort known for its challenging terrain and plentiful snowfall. Total Taxable sales in 2005 exceeded $992,000,000.The Jackson Hole News&Guide is in the Idaho Falls - Pocatello, ID DMA. The Jackson Hole News&Guide offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.