Adults over 50 are not an isolated, ignored group. They are the fastest growing, most prosperous segment of the American population. They are energetic, active, discriminating, working and knowledgeable customers who challenge us to meet their expectations.¢One in three households is headed by a person over 55.¢Adults over 50 account for 74% of personal financial assets, 50% of discretionary income, 65% of cruise travel, 48% of luxury car sales, and 77% of prescription drug sales.An audit of 1,233 readers of Senior Life by Circulation Verification Council indicates that 56% of those surveyed were between the ages of 55-74 and 20% were between the ages of 35-54. 82% of those surveyed frequently purchase products or services from ads seen in Senior Life. 37% of those surveyed keep Senior Life one month or more.Comprehensive coverage for adults 50 years and better. Find informative local monthly articles related to health and wellness, sports, faith and finance. Senior Life Newspapers have got you covered with 5 great editions in Indiana: Elkhart/Kosciusko counties, South Bend/St. Joseph and surrounding counties, Northwest Indiana including Lake and Porter counties, Fort Wayne/Allen and surrounding counties and Indianapolis/Marion and surrounding counties. As well as 1 edition in Cincinnati. The Senior Life Newspapers are in the Ft. Wayne, South Bend and Indianapolis, IN DMAs as well as Cincinnati, OH. The Senior Life Newspapers offers ROP and insert advertising opportunities in its monthly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.