The World is circulated free to every home and business in its coverage area. It has an audited circulation larger than any other publication in central Vermont, thus tying all 46 towns into one common marketplace. While circulation has mushroomed to 28,500 over the years, the local daily paper's circulation has remained below 12,000. Simply put, more than twice as many people in central Vermont will see your ad in The World than in any other newspaper. In addition, free newsstand circulation to stores, college campuses, restaurants, motels, and offices increases your ad's exposure.More than 86% of readers read or look through on a regular basis and more than 875 frequently purchase products or services from ads seen in The World.People who read The World are often college educated (48%), are usually married and almost always own their own homes. The majority of readers are at least 35 years old or older (87%). And 37% have a combined household income over $50,000. They're customers most businesses dream of and they're available each week when you advertise in The World. The Central Vermont The World is in the Burlington - Plattsburgh, VT DMA. The Central Vermont The World offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.