Watsonville is about 80 percent Latino and about half of this population speaks Spanish as its first language. The Watsonville Register Pajaronian have started a very popular Spanish edition of the newspaper, which prints weekly. This product allows advertisers the opportunity to reach a market that they may be missing. The weekly Spanish edition, the Periodico Pajaronian, is delivered free in the Spanish-speaking neighborhoods of Watsonville. It has a circulation of 4,500.The Periodico Pajaronian is in the Monterey - Salinas, CA DMA. It is a free Spanish-language broadsheet produced by the Watsonville Register-Pajaronian. The Periodico Pajaronian offers ROP and insert advertising opportunities in its weekly Friday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.