The Hi-Desert Shopper, which covers the entire Morongo Basin, is a complimentary advertising publication that is distributed by mail, carrier, at vending machines, and through single copy outlets. With it's colorful cover, puzzles, classified section and display advertising, it is a perfect vehicle to ensure total market coverage in the Morongo Basin. It is the TMC product for the HI-Desert Star. The Yucca Valley Hi-Desert Shopper is in the Los Angeles, CA DMA. The Yucca Valley Hi-Desert Shopper offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.