Kiwi is a consumer magazine focused on helping parents provide their families with a natural, organic lifestyle. The magazine strives to help parents raise their children the healthiest way possible. Kiwi provides information to parents to help them achieve the right balance between the real world and the ideal world, taking into account the busy lives and schedules that today's families have. Kiwi's mission is to help parents make the best choices, with the best information available, in the shortest amount of time.