The Portland Maine Switch is and alternative weekly published by the Portland Press Herald Telegram in the Portland - Auburn, ME DMA. Find it: Distributed on Wednesdays to newsstands in Greater Portland and delivered to more than 750 plus locations by Thursday. This free magazine will target more than 70,000 readers each week. Who reads it: Switch is written for 25-45 year olds, but, hey, even it cant stop mature teens and youthful boomers from reading this trendy publication. Story length: 500 words or less. Its staff writers and contributors are in the demographic and are able to speak to the interests and concerns of its readers.Tone: Conversational, laid back and focused on engaging readers, making them think and encouraging them to try suggestions.Art: Color photos and art add punch to all its stories.