Boston is the largest city in New England and one of the largest metropolitan areas in the U.S. With its superb educational infrastructure and highly-skilled labor force, Boston boasts a diverse and dynamic economy. The city is considered one of the nations top five financial centers and top three health care centers.Home to more than 100 colleges and universities, Boston has one of the highestconcentrations of higher learning in the world. Boston's population is young and affluent, making the area attractive to retailers. The Boston metropolitan area accounts for two-thirds of all retail sales in the state of Massachusetts. A tourists Mecca, Boston hosts close to 10 million visitors a year.Major employers within Boston include Beth Israel Deaconess, Fidelity Services Co., Francine M. Foss, Gillette, Raytheon, Brigham and Womens Hospital Inc., Fleet Boston, GE, Harvard Continuing Education, Putnam Investment Inc. and State Street Bank & Trust Co.The Boston Business Journal is in the Boston, MA DMA. The Boston Business Journal is part of the City Business Journal Network and offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.