Given Miamis origins in a tourist-oriented economy, many of the activities in which residents engage are "leisurely" including swimming, scuba diving, golf, tennis, and boating. Due to the increasing number of citizens retiring to the Miami area, shuffleboard is popular as well.The sultry, subtropical climate against a backdrop of Spanish, art deco, and modern architecture makes Miami a uniquely cosmopolitan city. The Art Deco Historic District, known as South Beach and located on the tip of Miami Beach, has recently developed an international reputation in the fashion, film, and music industries. Greater Miami is now the third-largest center for firm, television, and print production in the country.Miami's major employers are American Airlines, Baptist Health Systems of S. Fla., Bellsouth, Cordis International Corp., Vitas Health Care Corp., Celebrity Cruises, Florida International Univ., Miami Herald Publishing, and Precision Response Corp.The South Florida Business Journal is in the Miami - Fort Lauderdale, FL DMA. The South Florida Business Journal is part of the City Business Journal Network and offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.