The city of Rochester is on the Genesee River and lies close to Lake Ontario. Eastman Kodak maintains a significant presence in the city that began in 1880, when George Eastman built a photographic plate-making firm to support the manufacture and sales of his famous Kodak camera. Now there are five manufacturing, research, training, and sales facilities. Xerox Corporation also has a major presence, with several facilities in the immediate region, making a variety of business machines and copiers in the Rochester area.Other notable employers include Bausch & Lomb, Excellus Health Plan Inc., Wayne County Medical Group, and Delphi Energy & Chassis System.Rochester has available incentives to encourage business. The city has an economic development zone to assist new businesses in setting up and old ones to grow. Other incentives include a Targeted Business Assistance Program for small businesses, and a Targeted Industrial Renovation Program for manufacturers.The Rochester Business Journal is in the Rochester, NY DMA. The Rochester Business Journal is part of the City Business Journal Network and offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.