Garden&Gun is based on the southern garden, land conservation, and the sporting life. The magazine includes beautifully produced feature stories and essays about conserving and enjoying the places and landscapes in 21st Century Southern America and highly visual feature stories and essays about the active, outdoor sporting life. Garden & Gun's feature articles invoke a sense of the South as they move seamlessly from the sporting life to the land and gardens, architectural pursuits to city portraits, from food and drink to visual splendor. With a distribution of over 150,000, including subscriptions, newsstands, targeted mailings, public places, hotels plus bonus distribution at key cultural, sporting and conservation events, Garden & Gun readers are upscale, highly educated, baby boomers with a considerable amount of discretionary income.Total audience 470,00050% Female / 50% MaleMedian Age: 48Median HHI: $174,763Median Home Value: $496,399Median Net Worth: $1,874,308G&G readers have the means and motivation to live well¢ 85% Have financial accounts including real estate of $500,000+¢ 53% Entertain at home at least once a month¢ 40% Spent more than $10,000 on their home last year¢ 38% Own 2+ residences