B.L.A.C. is the premiere lifestyle magazine for African Americans in and around Detroit. It covers the people, places and issues of importance to the community. B.L.A.C. strives to be inclusive of the entire African Disapora in the region, covering African descendants of various national and ethnic backgrounds. The magazine also empowers readers with the information they need to fully appreciate and enjoy metro Detroit. The magazine is committed to providing their target audienceranging in age from the late 20s to the upper 50swith engaging, high quality editorial and visual content.Founded in 1999 as African American Parent, the magazines name was soon changed to African American Family. During the 10th anniversary year, the publication was renamed B.L.A.C. (an acronym for Black Life, Arts & Culture) to more accurately reflect its content and mission.