Blood-Horse Magazine. The Blood-Horse is the oldest continually published thoroughbred magazine in North America.Subscribers to The Blood-Horse represent high-powered market shapers, industry professionals who are key decision makers. Subscribers to The Blood-Horse report an average net worth of $1,689,000 and an average annual income of $209,200. That represents a lot of buying power.Subscribers to The Blood-Horse invest in a wide variety of assets from stocks, bonds, and other types of securities to real estate, art, antiques, and fine jewelry.In addition, readers spend an average of 95.4 minutes (1.58 hours) reading each weekly issue of The Blood-Horse. That is more that the national average for time spent reading a monthly publication!It is no surprise that, in the Thoroughbred industry, two out of every three advertising pages are placed in The Blood-Horse an 89-year tradition renewing itself every day. Echo Media V3 Print Media Experts

Blood-Horse Magazine

The Blood-Horse is the oldest continually published thoroughbred magazine in North America.Subscribers to The Blood-Horse represent high-powered market shapers, industry professionals who are key decision makers. Subscribers to The Blood-Horse report an average net worth of $1,689,000 and an average annual income of $209,200. That represents a lot of buying power.Subscribers to The Blood-Horse invest in a wide variety of assets from stocks, bonds, and other types of securities to real estate, art, antiques, and fine jewelry.In addition, readers spend an average of 95.4 minutes (1.58 hours) reading each weekly issue of The Blood-Horse. That is more that the national average for time spent reading a monthly publication!It is no surprise that, in the Thoroughbred industry, two out of every three advertising pages are placed in The Blood-Horse an 89-year tradition renewing itself every day.

Circulation

Category:	Consumer Magazines
Delivery:	Mailed to Subscribers plus rack sales
Paid/Free:	Unassigned
Annual:	1,235,728
Avg Circ:	23,764
Frequency:	52 X Year
Buy by:	National
Name List Mailing: No
Broadcast Mailing: No

Demographics

Average Income:	$209,000
High Household Income, Sports Fans

Schedule

12/31/2011	23,764
12/24/2011	23,764
12/17/2011	23,764
12/10/2011	23,764
12/03/2011	23,764
11/26/2011	23,764
11/19/2011	23,764
11/12/2011	23,764
11/05/2011	23,764
10/29/2011	23,764
10/22/2011	23,764
10/15/2011	23,764
10/08/2011	23,764
10/01/2011	23,764
09/24/2011	23,764
09/17/2011	23,764
09/10/2011	23,764
09/03/2011	23,764
08/27/2011	23,764
08/20/2011	23,764
08/13/2011	23,764
08/06/2011	23,764
07/30/2011	23,764
07/23/2011	23,764
07/16/2011	23,764
07/09/2011	23,764
07/02/2011	23,764
06/25/2011	23,764
06/18/2011	23,764
06/11/2011	23,764
06/04/2011	23,764
05/28/2011	23,764
05/21/2011	23,764
05/14/2011	23,764
05/07/2011	23,764
04/30/2011	23,764
04/23/2011	23,764
04/16/2011	23,764
04/09/2011	23,764
04/02/2011	23,764
03/26/2011	23,764
03/19/2011	23,764
03/12/2011	23,764
03/05/2011	23,764
02/26/2011	23,764
02/19/2011	23,764
02/12/2011	23,764
02/05/2011	23,764
01/29/2011	23,764
01/22/2011	23,764
01/15/2011	23,764
01/08/2011	23,764
01/01/2011	23,764

State Coverage

NA

DMA Coverage

US National

Circulation

Demographics

Schedule

State Coverage

DMA Coverage

See Also