Energy Times was established 17 years ago and has grown into the largest circulation (525,000) magazine in the natural product industry. The magazine is sold to thousands of stores and mailed directly to a quarter of a million homes. But these aren't random mailings; the recipients have been targeted by a state-of-the-art database as the most active shoppers in the health food stores they do business with. Consequently, every person that gets a copy of the magazine is already a health food store shopper, not someone who may become one.