Sport Fishing magazine presents a diverse balance of information to a national audience of affluent and educated saltwater-angling enthusiasts. Their skill levels vary from basic to advanced, but all share a common passion for their sport. Sport Fishing's editorial philosophy is based on four guiding principles that the magazine: creates excitement with the readers about saltwater fishing via exceptional concept content and design of the publication; educates with features and departments that present cutting-edge information on destinations, techniques and products; empowers readers to affect the future of their sport through news of vital fisheries, conservation and management issues; and entertains with content that contains adventure, drama and humor.