Senior Gazette, a Niche News publication, is the only publication in the Hudson Valley dedicated to reaching older Americans. The Senior Gazette is read by approximately 35,000 older Americans and their families every issue. The Senior Gazette is distributes free newspapers every 2 weeks to over 500 premium locations throughout Dutchess, Orange, Ulster, Sullivan and Pike counties.Almost 70% of all people 65 and older read a newspaper on a daily basis. Newspapers are the most trusted form of advertising second only to word of mouth. The Senior Gazette is read page by page and is referred to multiple times giving your ad great shelf-life. The New York Senior Gazette is in the New York, NY DMA. The New York Senior Gazette offers ROP and insert advertising opportunities in its bi-weekly circulation. It publishes in four NY counties - Dutchess, Orange, Ulster and Sullivan. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.