The Filipino American market in Northern California is a large, burgeoning market, which holds vast potential for businesses who may want to tap into a community that has money to spend. Many of Northern Californias Filipino Americans are first-generation, and are bilingual. They are well-educated and hold jobs in both professional occupations and skilled positions. Northern California Asian Journal,the only Filipino newspaper audited by Verified Audit Circulation. Northern California LARGE MARKET: nearly 400,000 consumersMONEY TO SPEND: $6.6 Billion spending powerHIGH HOUSEHOLD INCOME: $50,940 average per household, 27% expendable incomePROFESSIONALS: 64% managerial / professional positionPOPULATION GROWTH RATE: 44% between 1990 & 2000The Asian Journal - Northern California is in the San Francisco - Oakland - San Jose, CA DMA. The Asian Journal - Northern California offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.