Hamodia is the primary source of news and information for tens of thousands of educated Orthodox Jewish Families nationwide. Hamodia reaches a very desirable but otherwise hard to reach target market - family centered, communally active, highly motivated consumers. Hamodia readers deliberately exclude most other media (television, magazines, and newspapers) from their homes for idealogical reasons - an exclusion that is very unlikely to relax. Its core readership in the United States is primarily concentrated in metropolitan areas of the northwest, midwest, west coast, and south Florida. Additional copies are also distributed to most major Canadian markets as well.