The Lubbock Avalanche Journal is in the Lubbock, TX DMA. The Lubbock Avalanche Journal offers ROP and insert advertising opportunities in its daily and Sunday circulation. Based on 2005 market research, 37% of readers planned to buy Consumer Electronics within the next year and over 52% of readers chose the Journal as the main source for information ranging from employment, to major appliances, to fashion, to computers. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.