Helena, Montana is served by the Independent Record. 7 out of 10 Helenans are employed. 2/3 of Helenans are married, and four out of ten have children at home. The median age of Helena adults is 45.The Independent record reaches 33,600 readers in the Helena market in a typical week. The median household income among its readers is $45,585. 75% of Helenans report owning their homes and 22% are renters. Seven out of 10 area adults are college educated. This is excellent news for your business since readership increases with education. The Independent Record reaches far more people in the tri-county region than any other regional media publication.The Helena Independent Record is in the Helena, MT DMA. The Helena Independent Record offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.