From the first day a wide-eyed freshman enters a dorm room to the day that seniors are handed their diplomas, America's college students are developing buying habits and establishing brand loyalties that will last a lifetime.An estimated 95% of an estimated 17 Million college students nationwide read their campus newspapers giving brands a cost-effective way to tap into a group that wields $24+ billion in discretionary spending power (newsweek 12/5/05). Campus newspapers have authorized, controlled distribution throughout the campus environment to: campus housing, student unions and lounges, bookstores, classrooms and administrative offices.College newspapers offer the flexibility to select virtually any ad size in any available section in any number of newspapers at any time. Echo Media has a network of over 1,000 college newspapers in the United States.