The Wilkes-Barre Times Leader is in the Wilkes Barre - Scranton, PA DMA and is the #1 audited newspaper in Luzerne County by the Audit Bureau of Circulations. The Wilkes-Barre Times Leader offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.