The Seattle Times is the largest weekday newspaper in Washington, and the largest Sunday circulation newspaper in the Northwest. With 4.4 million people, the Seattle-Tacoma DMA, also known as the Puget Sound region ranks 12th in population among the nation's DMA markets.

The Seattle Times offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution.