The Bradenton Herald is in the Tampa - Saint Petersburg (Sarasota), FL DMA. The Bradenton Herald offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.In East Manatee County, the paper is called the East Manatee Herald. In Lakewood Ranch it is called the Lakewood Ranch Herald.