The Akron Beacon Journal serves a market of roughly 750,000 adults. The Sunday Beacon Journal regularly reaches 65% of that market. Akron is one of the top 25 medium sized cities in the United States, and represents one third of the Cleveland DMA between the living and working populations of the Greater Akron Area. The Akron Beacon Journal is in the Cleveland, OH DMA. The Akron Beacon Journal offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.