The Day newspaper is the leading news source in Eastern Connecticut. Readers of The Day and TheDay.com comprise an affluent demographic of home and office users, throughout Connecticut. The New London Day is in the Hartford & New Haven, CT DMA. The New London Day offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.