The New Herald covers a vibrant market, which includes the Panama City/Lynn Haven CBSA and an expanding coastal market stretching from Franklin and Gulf Counties in the east, and Walton County in the west. The News Herald is the only daily newspaper reaching, more than six in 10 Bay County adults daily. The Panama City News Herald is in the Panama City, FL DMA. The Panama City News Herald offers ROP and insert advertising opportunities in its daily and Sunday circulation. Variations in paper circ are significant due to seasonal migration. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.