The Iowa City Press Citizen is in the Cedar Rapids - Waterloo & Dubuque, IA DMA. The Iowa City Press Citizen offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.The largest distribution day for this paper is Saturday. As the home of university of Iowa, there is an abundance of cultural events in Iowa City and Coralville. With a population of well over 100,000 persons, the Iowa City area is diverse in background yet united in community spirit. It's a Mecca for Hawkeye sports fans, as well as a center for cultural and academic pursuits. It's also one of the fastest growing areas in Iowa. Between 1990 and 2000, households in the market grew by an incredible 22.4%, while population increased 17.1%. Current growth projections indicate that area households will increase 3.5% and population will increase 1.1% by the year 2005.