The Rockford Register Star is published seven mornings a week in a 12 county area in northwest Illinois and southern Wisconsin. The Rockford Register Star serves a stand alone market outside of The Chicago ADI, reaching three out of four adults over the course of a given week, giving it the greatest penetration of any advertising medium in the Rock River Valley.The Rockford Register Star is in the Rockford, IL DMA. The Rockford Register Star offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.