The Star-Gazette's core coverage area is Elmira and Corning, NY. In addition, coverage extends to 9 counties in the southern tier of New York and the northern tier of Pennsylvania.Southern Finger Lakes Star, its total market coverage product, reaches those who do not currently subscribe to the Sunday Star-Gazette. The Southern Finger Lakes Star section is distributed in Elmira, Horseheads, Big Flats, Corning, Painted Post, Schuyler County and Pine City, NY as well as college campuses and other high traffic drop points. The Valley Star is distributed to Waverly, Sayre & Athens.The Elmira Star has excellent coverage of the Glen Falls, NY market which serves as a venue for NASCAR. They produce a special section supporting the Glen Falls race annually. The Elmira Star Gazette is in the Elmira, NY DMA. The Elmira Star Gazette offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.