The Traverse City Record Eagle is in the Traverse City - Cadillac, MI DMA. The Traverse City Record Eagle offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. In the Grand Traverse area, more than eight out of ten adults read and consider the Record-Eagle their primary source of news and advertising information. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.