The Similac Hospital Discharge Kit puts your product in the hands of 1.8 million new parents when they are first beginning to make brand decisions for their new baby as they are leaving the hospital. Exclusive partnerships, premium brands, and more samples than any other program make this the premium sampling program choice for moms and ensures that your brand materials will reach this targeted audience when it matters most.
Minimum of three month test required.
Advertisers have the option of inserting their own piece or running on a co-op brochure that is included in the program.