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The General Interest Intro Package Insert Program reaches first time buyers of Doubleday Book Club, Literary Guild, Black Expressions, Military Book Club, Large Print, Mystery Guild, Science Fiction, Rhapsody, Outdoorsman's Edge, Book-of-the-Month Club, Quality Paperback, and One Spirit. This program reaches positive order hotline buyers who are upscale and well educated with interests ranging from gardening to current affairs and self help books.
| Category: | Package Inserts |
| Delivery: | Direct Shipping |
| Paid/Free: | Unassigned |
| Annual: | 600,000 |
| Avg Circ: | 50,000 |
| Frequency: | 12 X Year |
| Buy by: | National |
| Name List Mailing: Yes | |
| Broadcast Mailing: No | |
| Average Income: | $56,000 |
| Average Age: | 51 |
| Percent Female: | 81% |
| Women | |
| Avid Readers, History Fans | |
| 12/01/2011 | 50,000 |
| 11/01/2011 | 50,000 |
| 10/01/2011 | 50,000 |
| 09/01/2011 | 50,000 |
| 08/01/2011 | 50,000 |
| 07/01/2011 | 50,000 |
| 06/01/2011 | 50,000 |
| 05/01/2011 | 50,000 |
| 04/01/2011 | 50,000 |
| 03/01/2011 | 50,000 |
| 02/01/2011 | 50,000 |
| 01/01/2011 | 50,000 |
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