The Portage Daily Register is Columbia County's daily local newspaper, published in the western Columbia County community of Portage. With a thriving downtown - and three of the area's largest ski resorts located nearby - Portage is a popular destination for both shoppers & outdoors enthusiasts from all over the area. 70% of all Portage adults read the Portage Daily Register.The Portage Daily Register is in the Madison, WI DMA. The Portage Daily Register offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.