Silhouettes package insert program offers advertisers the ability to target a market of distinctive mail order buyers. Silhouettes is a rich collection of "nine to five," casual and special occasion apparel, lingerie, shoes and accessories for women sizes 12W to 34W. These consumers are mostly married women who spend approximately $120 per order and are very responsive to a myriad of offers. Inserts are collated into an envelope and then distributed in the actual merchandise shipment.