Mother Earth NewsThe most-popular and longest-running sustainable living magazine, Mother Earth News provides wide-ranging, expert editorial coverage of organic and whole foods, green transportation, eco-friendly products, renewable energy, natural health, and green building. Lively, insightful and on the cutting edge, Mother Earth news is the definitive read for the growing number of Americans who choose wisely and live well. Plus, its rapidly expanding Web sites serve more than 500,000 unique visitors per month.National Paid Circulation: 340,134Total Audience: 952,000About Mother Earth readers:¢median age: 50¢average household income: $62,700¢64% live on more than one acre¢67% graduated or attended collegeMother Earth readers shop with their values¢80% think its important to purchase environmentally friendly products¢81% are willing to pay more for a product that is environmentally friendly¢90% purchase organic/natural products¢Readers are very willing to pay more for a product that is environmentally safe (Index: 258)Mother Earth readers are practical and solutions-oriented¢87% raise gardens or crops¢29% raise livestock¢64% are planning a landscaping project over the next year¢38% are planning a remodeling project in the next 12 monthsMother Earth readers take action¢49% visited an advertisers Web site¢36% purchased a product or service¢46% discussed advertised products and services with others¢32% passed advertisements along to others¢22% recommended a product or service to others¢Spend an average of 1.2 hours with each issueMother Earth News is a four-color glossy magazine that caters to the rural household that is also earth-conscious. It contains helpful tips on planting and caring for vegetables, fruits, and ornamental plants. Mother Earth News is published every other month and provides unduplicated access to 350,000 affluent, educated, and environmentally conscious gardeners. Opportunities exist for advertisers to place on-page and insert ads at both guaranteed and remnant rates.