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Bookspan General Interest PIP (Archived)

The General Interest Package Insert Program reaches the positive orders from book club members of Doubleday Book Club, Literary Guild, Black Expressions, Military Book Club, Traditions, On The Rise, Doubleday Large Print, Mystery Guild, Science Fiction, Rhapsody, Stage & Screen, Outdoorsman's Edge, Book-of-the-Month Club, Quality Paperback and One Spirit.

Circulation

Category:Package Inserts
Delivery:Direct Shipping
Paid/Free:Unassigned
Annual:1,800,000
Avg Circ:150,000
Frequency:12 X Year
Buy by:National
Name List Mailing:   Yes
Broadcast Mailing:   No

Demographics

Average Income:$59,000
Average Age:54
Percent Female:81%
Women
Avid Readers

Schedule

12/01/2015150,000
11/01/2015150,000
10/01/2015150,000
09/01/2015150,000
08/01/2015150,000
07/01/2015150,000
06/01/2015150,000
05/01/2015150,000
04/01/2015150,000
03/01/2015150,000
02/01/2015150,000
01/01/2015150,000

DMA Coverage

Primary Market:Unknown