Established in 1884, Playbill now serves theatre in most major American cities. In recent years, Playbill has added many of the nation's prestigious performing arts organizations including Lincoln Center, the Metropolitan Opera, and the San Francisco Symphony. Playbill is one of the largest consumer magazines, distributing an average of over three and a half million copies each month. Advertisers enjoy an unparalleled opportunity to reach affluent and erudite people. Playbill readers have a high disposable income and the vast majority has attended college. These readers have exciting, active, and involved lifestyles evidenced by the fact that they are entering the theater, the symphony, the opera, or the ballet when they are handed their copy of Playbill.