Your insert will be placed into catalogs offered by Sports Endeavors: Eurosport, Acme Soccer and Great Atlantic Lacrosse Company. These catalogs offer brand name equipment, footwear, apparel, and accessories for the soccer and lacrosse player, coach, parent, or fan. All three catalogs target a mostly male audience with head of household age ranging from 35-54. These families live in high value homes and have children between the ages of 6 and 17.