FloorTalk is the floor advertising division of News America, Inc. Floor advertising consists of the advertisements that are placed on the floor in the aisles at your local supermarket, mass merchandise store, or drugstore. FloorTalk delivers these effective and unique sales tools to over 8,500 stores in over 37 different markets. Advertisers have a variety of options on the size and shape of their floor ads, and can even have their ad die-cut or produced in 3-D in order to grab the consumer's attention. Different colors can also be employed, such as neon, chrome, glitter or holographic designs. Placements can be selected to blanket an entire geographical area, or they can choose to advertise by store chain and even by a specific store location.