The Bayonet is a 61-year-old weekly newspaper published specifically for Fort Benning. It is the only government authorized newspaper and provides news and command information. The Bayonet offer access to a huge market segment whose impact is felt by virtually all Columbus-area businesses. It's a $1.2 billion-per-year segment, and business owners/managers recognize Fort Benning to be important to the success of their operation. Because of its content and its distribution system, The Bayonet offers advertisers direct targeted readership that cannot be reached as effectively through any other media. The Bayonet circulates 17,000 copies, at no charge, each Friday through the post's official distribution channels, 4,300 porch deliveries to all post housing, and through 100 conveniently located drop points on post and about 10 off post. The weekly return rate is about 2%.Fort Benning is the top employer in Columbus. It is home to over 32,000 active duty military, over 24,000 military family members, 6,500 civilian employees, and 12,000 retired military personnel. It has been said that Fort Benning is "the golden goose that delivers $80 million to $90 million to the city each month". Fort Benning is the home of the U.S. Army Infantry Training Center, 75th Ranger Rgt, 3rd Bde 1/15 Inf Rgt, and numerous schools, including Ranger, Airborne and OCS.The Columbus Fort Benning Bayonet is in the Columbus, GA DMA. The Columbus Fort Benning Bayonet offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.