Home to 117,500 friendly people, three universities, and Dyess Air Force Base, Abilene preserves the traditional heritage of the old west while providing all the advantages of a contemporary city. Abilene is the 4th fastest growing city in Texas and brings in 3 million tourists annually.The Abilene News is in the Abilene - Sweetwater, TX DMA. The Abilene News offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.