Coeur d'Alene is a thriving resort community on the shores of Lake Coeur d'Alene in northern Idaho. Coeur d'Alene has become known as the playground of the Pacific Northwest for luxury accommodations and a wealth of recreation and attractions in a stunning natural setting. The population of Coeur d'Alene is 38,000 and the population of Kootenai County is 117,481. Kootenai County's physical beauty and "livability" are partially responsible for an unprecedented population expansion and a rise in tourism as a major industry. The Coeur d'Alene Press' designated market area consists of Kootenai, Shoshone and Bonner counties.The Coeur d'Alene Press is in the Spokane, WA DMA. The Coeur d'Alene Press offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.This circulation also includes the Shoshone News Press and the Bonner County Daily Bee.