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Ballard Catalog Inserts

Ballard Designs, founded in 1982 by an award-winning home furnisher, is one of the premier mail-order sources for fine home furnishings and accents. A full-color catalog is published monthly, and more than 23 million are circulated each year. Each catalog offers sophisticated, upscale buyers a distinctive collection of furniture, sculptures, prints, decorative accessories and antique reproductions, all of which allow these home owners interior design options to fit their style. The insert will be blown into the catalog and then distributed via 3rd class bulk mail to the customer.

Circulation

Category:Catalog Inserts
Delivery:Direct Mail
Paid/Free:Unassigned
Annual:15,000,000
Avg Circ:1,250,000
Frequency:12 X Year
Buy by:National
Name List Mailing:   Yes
Broadcast Mailing:   No

Demographics

Average Income:$125,000
Average Age:50
Percent Female:87%
Women
High Household Income, Home Décor

DMA Coverage

Primary Market:Unknown