Boating World which now includes Go Boating magazine publishes seven times a year - the bulk of its issues are published during the summer months - and mails to over 105,000 subscribers. This magazine boasts the #1 income and net worth out of all non-yacht boating publications in the United States. Its readers turn to the magazine for the latest information on boating, and rely on its pages for editorial geared towards the weekend boater - those that boat for fun. Opportunities exist for advertisers to run full and half page advertisements.