The Wilson Daily Times continues to be the most cost-effective method of reaching people in Wilson County. According to KPC Research Readership survey, The Wilson Daily Times, with an average daily readership of 43,000, considered by 75% of readers to be their best source of advertising prior to shopping.The Wilson Daily Times is in the Raleigh - Durham, NC DMA. The Wilson Daily Times offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage. The Wilson Daily Times runs a special automotive section around race dates, which can be informative to all car enthusiasts.