The Hopkinsville, Kentucky and Clarksville, Tennessee Metropolitan Statistical Area (MSA) may straddle state borders, but savvy businesses know that the 203,000-plus consumers in this area are more than willing to drive the short distance between these two cities for the variety of goods and services they desire. The Kentucky New Era is the only daily newspaper in the 52,000-person Hopkinsville area, reaching 15,500 households and businesses, including impressive coverage in neighboring Trigg and Todd counties. It is published Monday through Saturday.The Kentucky New Eras TMC product is the Coupon Super Saver. It is a tabloid product published weekly reaching over 19,000 households per week. This is an extended reach product. Distribution is over 15,500 one day during the week through the daily paper, and roughly 4,000 are carrier distributed to non-subscribers residing in and around the City of Hopkinsville, KY, on Tuesday. Advertisers can utilize the Coupon Super Saver by running a coupon on the publication itself or insert a preprint within the product to the 4,000 non-subscribers.The Hopkinsville KY New Era is in the Nashville, TN DMA. The Hopkinsville KY New Era offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.