The Bristol Herald Courier is a seven-day a week morning newspaper delivered to households in the Twin City of Bristol, VA and Bristol, TN, Sullivan County, TN, Russell, Washington, Wise, Scott, Smyth, Dickerson, Tazewell, Buchanan and Wythe counties in VA. The penetration in Bristol is 54.40% for daily and 58.02% for Sunday. Bristol is the birthplace of Country Music and the home of Bristol Motor Speedway. Some 165,000-race fans converge on Bristol twice a year for the NASCAR eventsThe Bristol Herald is in the Tri-Cities, TN-VA, TN DMA. The Bristol Herald offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.