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Overstock.com PIP (Archived)

Overstock.com is a leading e-tailer of top-quality name brand merchandise for the whole family. The Overstock.com website is a leading destination for Internet and mail-order savvy buyers offering items for home, children, self, and home-office. It is truly a "mall without walls" with easily recognized brand names including: Prada, Kenneth Cole, DKNY, Nikon, Palm, Apple, Panasonic, Tonka Toys, Adidas, Reebok, Jack Nicklaus, and many more. For the budget-minded shoppers prices are discounted up to 75% off manufacturers suggested price.

Circulation

Category:Package Inserts
Delivery:Direct Shipping
Paid/Free:Unassigned
Annual:1,340,040
Avg Circ:111,670
Frequency:12 X Year
Buy by:National
Name List Mailing:   Yes
Broadcast Mailing:   No

Demographics

Average Income:$82,000
Average Age:48
Percent Female:80%
Online Consumers, Women
PowerBuy

Schedule

12/01/2011200,000
11/01/2011175,000
10/01/2011125,000
09/01/201195,000
08/01/2011100,000
07/01/201190,000
06/01/201145,000
05/01/201150,000
04/01/201140,000
03/01/201150,000
02/01/2011100,000
01/01/2011100,000